Attempts to avoid a format war
In an attempt to avoid a costly format war, the Blu-ray Disc Association and DVD Forum attempted to negotiate a compromise in early 2005. One of the issues was that Blu-ray’s supporters wanted to use a Java-based platform for interactivity (BD-J), while the DVD Forum was promoting Microsoft’s “iHD” (which became HDi).[24] A much larger issue, though, was the physical formats of the discs themselves; the Blu-ray Disc Association’s member companies did not want to risk losing billions of dollars in royalties as they had done with standard DVD.An agreement seemed close, but negotiations proceeded slowly and ultimately stalled.
On August 22, 2005, the Blu-ray Disc Association and DVD Forum announced that the negotiations to unify their standards had failed. Rumours surfaced that talks had stalled; publicly, the same reasons of physical format incompatibility were cited.n the end of September, Microsoft and Intel jointly announced their support for HD DVD.Hewlett Packard (HP) made a last ditch attempt to broker a peace between the Blu-ray Disc Association and Microsoft by demanding that Blu-ray association adopt Microsoft’s HDi instead of its own Java solution and threatening to support HD DVD instead.However, the Blu-ray Disc group did not accept HP’s proposal.